Celosphere 2025, the flagship conference from process‑intelligence pioneer Celonis, opens the door to a new era where artificial intelligence is measured in dollars, not experiments. Co‑founder Alex Rinke warned that AI without deep process context risks becoming a 'social experiment.' The three‑day program will spotlight fresh upgrades to the Celonis Process Intelligence (PI) platform that embed AI into everyday workflows, turning raw data into actionable insights and delivering tangible value at scale. Live demos, hands‑on workshops, and customer success stories will illustrate how PI can act as the nervous system that translates machine learning predictions into business‑ready decisions.
ROI is the central theme. Technology leaders face three hurdles that keep AI trapped in pilot mode: outdated legacy systems, industry disruption at break‑neck speed, and the new wave of agentic AI that can act autonomously. Gartner reports that 64% of board members view AI as a top‑three priority, yet only 10% claim meaningful financial returns. A Forrester Total Economic Impact study counters that narrative, showing Celonis users achieved a staggering 383% ROI over three years, with payback in just six months. Highlighted case studies include AstraZeneca’s inventory optimization, Mercedes‑Benz’s composable AI solutions, and the State of Oklahoma’s procurement automation that unlocked over $10 million in value. These examples underscore the pattern that modernizing legacy systems and aligning AI with process optimization accelerates payback and sustains gains.
The conference also tackles the shift from AI-as‑advisor to AI-as‑actor, a leap that raises stakes dramatically. Rinke emphasizes that agents must understand not just what to do, but how a specific business operates; process intelligence supplies the rails that keep autonomous actions grounded. Sessions will demonstrate how the Celonis Orchestration Engine coordinates agents with people and legacy systems, preventing duplicate actions or missed steps. Additionally, Celonis will show how PI turns tariff shocks and supply‑chain volatility into opportunities: by providing real‑time visibility into ripple effects, companies can re‑route shipments, renegotiate contracts, and maintain inventory balances. By treating process intelligence as a foundational layer rather than a bolt‑on, Celonis delivers a living digital twin that unifies analysis, design, and orchestration, enabling open, interoperable automation across the enterprise.
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